Showing posts with label Siebel. Show all posts
Showing posts with label Siebel. Show all posts

July 9, 2012

Richmond, VA: Hardywood Park Craft Brewery

Hardywood Park Craft Brewery has been on the Local Beer Blog radar for some time. They first caught my attention when I heard about the new brewery opening in Richmond, VA. I was then intrigued by the news that they were making a community-hopped IPA. When I read that Hardywood won a Bronze Medal at the World Beer Cup, it was clear that this was a place I needed to visit. I recently had the pleasure of meeting the co-founders at their production brewery in Richmond, VA to discuss their journey into the craft beer business and their various locally-flavored ales.

January 18, 2012

Chicago, IL - Beer School Day 3

OK folks, apologies for such a delay on the next post -- between the holidays and procrastination I've let the blog fall to the wayside.  But big things are a-brewing (puns are great) so bear with me as I get you up to speed.

Day 3 of my Start Your Own Brewery class through the Siebel Institute began with an introduction of John Mallett, Production Manager at Bell's Brewery of Kalamazoo, Michigan.  With over 20 years in the beer business, we knew this guy was an expert.  Over the next few hours, John spoke to us about the brewing process, the anatomy of a brewery, including brewing, fermentation, and packaging equipment, and also about utilities and waste management.

December 14, 2011

Chicago, IL - Beer School Day 2

On Day 2 of the Siebel course, we hit the ground running and dove straight into some spreadsheets. Tim Lane of Goose Island Brewpubs led the session and guided the class through various charts, sales projections and cost analyses, demonstrating how important the math can be when running a restaurant.

Just a few of the things you need to ask yourself if you want your pub to be successful: What's the average check amount? How many turns of the tables each day? What's the profit margin on each menu item? What are your projected sales minus the total cost of goods sold and payroll and other expenses? Bottom line: Serving food really complicates things.

December 6, 2011

Chicago, IL - My Kind of (Beer) Town

Finally, I've had a chance to check out the city Sinatra's been singing about -- Chicago.

I was in the Windy City last week taking a Start Your Own Brewery course through the Siebel Institute.  The 3-day seminar was held at the Goose Island Pub in the Clybourn neighborhood and covered a wide range of topics, including business plan development, site selection and construction, brewpub operations, starting a packaging brewery, distribution, marketing, and much more.  The class was moderated by Ray Daniels, author of the highly-rated homebrewing manual Designing Great Beers.  For each segment of the class, Ray brought in different players from the Chicago and Midwest beer scene to talk about their experiences.  I was pleasantly surprised with both the breadth and depth of the course.  Hearing from people who had actually been successful in the beer business was both inspiring and eye-opening.

DAY 1 started with a brief overview of the course and introductions by each of the students in the class.  The 53 students came from all over the country.  I noticed the class was about 80-90% bearded male, a trend commented on here and inspiring this brewer and his blog.  Anyways, I digress.